DATA ENGINEERING, MERN STACK, FRONTEND WEB DEVELOPMENT INTERNSHIP PROGRAM MARCH 2023

TCR INNOVATION

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digital marketing

Enroll in this Internship Program to start your career in digital marketing. Gain expertise and mentoring by top business experts and professionals in search engine optimization(SEO), social media, pay-per-click, web analytics, mobile, and email marketing. After completing this course, you will get a digital marketing 

enroll now

SYLLABUS

  • introduction to marketing
  • understanding the marketing process
  • introduction to digital media marketing
  • digital media marketing VS traditional marketing
  • Future trend of digital marketing
  • different types  of Digital media marketing
  • persona definition
  • inbound & outbound marketing
  • Job of digital marketer in the work place platform
  • career option in Digital media marketing
  • Persona definition


  Blogging Platform setup  

  • Google’s free blogging platform important digital tools required to do marketing 



  •  Blogging
  •  Content Marketing 
  • How to write content that resonates with the audience 
  • Tools to do content marketing
  •  scope of content marketing 
  • Google adsense and it’s alternatives
  •  Affiliate marketing introduction and understanding parameters like CPA, CPS, CPL, CPV & EPC 


  •   Overview on Instagram 
  •  Working around with Filters  Understanding Instagram stories
  •   How to grow your follower base organically 
  •  How to use relevant hashtags to increase your reach
  •   How to advertise on Instagram 
  • The future of Instagram Hashtag research tools for Instagram
  •  Fancy bio generator tool for instagram 

LinkedIn

  •   How to maintain a professional image on Linkedin
  •  Understanding Linkedin’s business model Why Linkedin is successful for B2B businesses and Career Growth
  •  Linkedin and Microsoft’s collaboration and it’s importance 
  •  Connecting with like-minded people using Groups  How to make pages on Linkedin  Linked in Marketing and Campaign 
  •  How to connect with influencers and  prospective employer 


  •  Introduction to Email marketing
  •  Why email marketing is still important in today’s era Difference between cold audience and warm audience
  •  Difference between normal sending normal emails and email marketing Usage of HTML emails in email marketing
  •  Understanding the concepts of Personalization in automation 
  •  How email works  Types of email communication – Opt-in, Double opt – in, bulk emailing, marketing, transactional etc.
  •   What is opt-in email marketing? 
  •  Setting up email marketing account  Understanding best platforms to for email marketing
  •   How to build email lists  How to create email templates 



  •  Facebook’s backstory 
  •   Business model of Facebook
  •   Why Facebook believes in Collaboration Over Competition 
  •  Do’s and Don’t’s in Facebook 
  •  How to create a Facebook Business Page 
  •  Ways to invite fans on the page 
  •  Understanding Facebook Insights 
  •  How to target customers using Facebook ads  
  • How to create facebook groups  Content strategy for Facebook 
  •  Some tips and trick on how to use Facebook to grow your user base organically  Case studies 


  • overview on youtube
  • understanding video campaign
  • importance  of video marketing
  • using youtube for business
  • creation of video marketing strategy 
  • how to upload video on youtube 
  • youtube analytics
  • what kind of content works on youtube


  • overview about search engine
  • how to do search engine work 
  • what is SEO
  • on-pageoff-page optimization 
  • off-page optimization
  • technical SEO
  • Keyword analysis and tracking the search volume
  • content creation strategy
  • types of content
  • upcoming trends in SEO.


  • what is affiliate marketing?
  • how do you become an affiliate
  • how to partner with Ad network 
  • how to integer Adsense to your current website
  • how to earn using Adsense
  • what is proven methods to earn from affiliates
  • how to choose the successful product to be succesful in affiliate marketing
  • how to market your own affiliate product


  • importance of analytic
  • introduction to web analytic
  • what is google analytics
  • how to set up analytics account
  • how to integrate with google  analytic to your wordpress website.


  •   Introduction to Internet Advertising
  •   Introduction to Google adwords 
  •  Setting up Google Adwords account  
  • Account structure within Google Adwords
  •   Types of Google Adwords campaign – Search, display, shopping, video and universal app campaign 
  • Difference between search and display campaign
  •   Keywords and match types 
  •  Creating Search & Text ads
  •   How to optimise the Google AdWords campaign 
  •  Understanding location based targeting
  •   Understanding different bidding strategy for Adwords 


  •  Meaning
  •  Examples
  •  History
  •  Introduction to ad types and their importance.
  •  Understanding interface for facebook ads. 
  • Learning how to set up a Facebook ads account.
  •  Difference between ad and Facebook profile account.
  •  Ways to optimize Facebook ads and ways to get the most from them.
  •  How to build a Facebook Campaign o Types of FaceBook Campaign 


We believe that not only technical skills but also other non-technical skills are equally important to develop yourself and to be a valuable asset to a company. We train interns in developing their communication networking, resume building, profiling, and social skills, etc. We also train them in establishing and growing their GitHub & LinkedIn account which helps in making their profile strong along with that we also take their Mock Interviews (Technical And HR Round both) so that they are prepared in advance before they sit for a real interview.

TOPICS TO BE COVERED

 DOWNLOAD THE FULL BROCHURE BELOW 

The act of selling products and services via digital media channels such as social media, SEO, email, and mobile apps is known as digital media marketing. At a high level, digital marketing refers to advertising delivered via digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing is the method by which businesses promote their goods, services, and brands through these online media channels. 


 The future trends of digital marketing are as follows:-

  • AI powered optimization
  • Conversational marketing
  • Chatbots 
  • Programmatic advertising
  • Virtual Search
  • Live stream shopping


 The importance of a  website for a successful business includes-:

  • Save Customers and firms time before and after the purchase
  • 24*7 availability to the customers
  • Many ways to increase the credibility of your business and many ways to offer your products.
  • Save time with answers to FAQ and increase customer awareness.
  • Beat your competition and boost your sales as information about customers is easily available.


SEO is an abbreviation for "Search Engine Optimization." In simple terms, it refers to the process of upgrading your website in order to boost its exposure when consumers use Google, Bing, and other search engines to look for products or services linked to your business. The higher your pages' exposure in search results, the more likely you are to attract attention and attract new and existing clients to your company. 


Google AdSense is a pay-per-click advertising network that lets you place adverts on your website, blog, or YouTube videos and gets paid when people click on them. The ads are generated by businesses that utilize Google's AdWords program, and you feed them into your blog or website using a unique AdSense code.

Google Analytics is a website traffic analysis tool that provides real-time statistics and analysis of user behavior on the site. Google Analytics allows website owners to analyze their visitors in order to interpret and improve the performance of their sites. Add an answer to this item


Digital Marketing brochure

Digital Marketing brochure (pdf)Download

Frequently Asked Questions

Please reach us at tcrinnovation@gmail.com if you cannot find an answer to your question.

 When a candidate is applying to a company for an Internship, the company expects in return that the candidate has the required skill set for the role, but not everyone has the right skills for the role and hence they miss the opportunity, but here in TCR Innovation we provide open opportunity for everyone to do Internship along with Training so that they acquire the right skills demanded by the Industry.
 


 This gives an opportunity to students who are willing to Learn, Grow and Inculcate the skill set required by the industry. Work in an environment where everyone comes with the same mindset of learning and self-growth and a doorway to a tremendous amount of opportunities.
 


 It gives you an opportunity to work with one of the best Mentors available in the domain, they give you Industrial Training so you acquire the right skills which are required for being a part of the Industry. 


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