Digital marketing

SYLLABUS

Training day 1 :- FUndamentals of Digital marketing & BLOGGING PLATFORM SETUP

introduction to marketing
understanding the marketing process
introduction to digital media marketing
digital media marketing VS traditional marketing
Future trend of digital marketing
different types of Digital media marketing
persona definition
inbound & outbound marketing
Job of digital marketer in the work place platform
career option in Digital media marketing
Persona definition

Blogging Platform setup

Google’s free blogging platform important digital tools required to do marketing

training day 2 :- content marketing

Blogging
Content Marketing
How to write content that resonates with the audience
Tools to do content marketing
scope of content marketing
Google adsense and it’s alternatives
Affiliate marketing introduction and understanding parameters like CPA, CPS, CPL, CPV & EPC

training day 3 :- INSTAGRAM & LINKEDIN

Overview on Instagram
Working around with Filters Understanding Instagram stories
How to grow your follower base organically
How to use relevant hashtags to increase your reach
How to advertise on Instagram
The future of Instagram Hashtag research tools for Instagram
Fancy bio generator tool for instagram

LinkedIn

How to maintain a professional image on Linkedin
Understanding Linkedin’s business model Why Linkedin is successful for B2B businesses and Career Growth
Linkedin and Microsoft’s collaboration and it’s importance
Connecting with like-minded people using Groups How to make pages on Linkedin Linked in Marketing and Campaign
How to connect with influencers and prospective employer

training day 4 :- email marketing

Introduction to Email marketing
Why email marketing is still important in today’s era Difference between cold audience and warm audience
Difference between normal sending normal emails and email marketing Usage of HTML emails in email marketing
Understanding the concepts of Personalization in automation
How email works Types of email communication – Opt-in, Double opt – in, bulk emailing, marketing, transactional etc.
What is opt-in email marketing?
Setting up email marketing account Understanding best platforms to for email marketing
How to build email lists How to create email templates

training day 5 :- facebook marketing

Facebook’s backstory
Business model of Facebook
Why Facebook believes in Collaboration Over Competition
Do’s and Don’t’s in Facebook
How to create a Facebook Business Page
Ways to invite fans on the page
Understanding Facebook Insights
How to target customers using Facebook ads
How to create facebook groups Content strategy for Facebook
Some tips and trick on how to use Facebook to grow your user base organically Case studies

training day 6 :- youtube

overview on youtube
understanding video campaign
importance of video marketing
using youtube for business
creation of video marketing strategy
how to upload video on youtube
youtube analytics
what kind of content works on youtube

training day 7 :- search engine optimization

overview about search engine
how to do search engine work
what is SEO
on-pageoff-page optimization
off-page optimization
technical SEO
Keyword analysis and tracking the search volume
content creation strategy
types of content
upcoming trends in SEO.

TRAINING DAY 8 :- AFFILIATE MARKETING AND ADSENSE

what is affiliate marketing?
how do you become an affiliate
how to partner with Ad network
how to integer Adsense to your current website
how to earn using Adsense
what is proven methods to earn from affiliates
how to choose the successful product to be succesful in affiliate marketing
how to market your own affiliate product

training day 9 :- google analytics

importance of analytic
introduction to web analytic
what is google analytics
how to set up analytics account
how to integrate with google analytic to your wordpress website.

training day 10 :- search engine marketing

Introduction to Internet Advertising
Introduction to Google adwords
Setting up Google Adwords account
Account structure within Google Adwords
Types of Google Adwords campaign – Search, display, shopping, video and universal app campaign
Difference between search and display campaign
Keywords and match types
Creating Search & Text ads
How to optimise the Google AdWords campaign
Understanding location based targeting
Understanding different bidding strategy for Adwords

training day 11 :- fb ads

Meaning
Examples
History
Introduction to ad types and their importance.
Understanding interface for facebook ads.
Learning how to set up a Facebook ads account.
Difference between ad and Facebook profile account.
Ways to optimize Facebook ads and ways to get the most from them.
How to build a Facebook Campaign o Types of FaceBook Campaign

We believe that not only technical skills but also other non-technical skills are equally important to develop yourself and to be a valuable asset to a company. We train interns in developing their communication networking, resume building, profiling, and social skills, etc. We also train them in establishing and growing their GitHub & LinkedIn account which helps in making their profile strong along with that we also take their Mock Interviews (Technical And HR Round both) so that they are prepared in advance before they sit for a real interview.

TOPICS TO BE COVERED

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Q1. What is digital media marketing?

The act of selling products and services via digital media channels such as social media, SEO, email, and mobile apps is known as digital media marketing. At a high level, digital marketing refers to advertising delivered via digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing is the method by which businesses promote their goods, services, and brands through these online media channels.

Q2. What are the future trends of digital marketing?

The future trends of digital marketing are as follows:-

AI powered optimization
Conversational marketing
Chatbots
Programmatic advertising
Virtual Search
Live stream shopping

Q3. Why is a Website important for a successful business?

The importance of a website for a successful business includes-:

Save Customers and firms time before and after the purchase
24*7 availability to the customers
Many ways to increase the credibility of your business and many ways to offer your products.
Save time with answers to FAQ and increase customer awareness.
Beat your competition and boost your sales as information about customers is easily available.

Q4. What is Search Engine Optimization?

SEO is an abbreviation for "Search Engine Optimization." In simple terms, it refers to the process of upgrading your website in order to boost its exposure when consumers use Google, Bing, and other search engines to look for products or services linked to your business. The higher your pages' exposure in search results, the more likely you are to attract attention and attract new and existing clients to your company.

Q5. What is Google Ad Sense & Google Analytics?

Google AdSense is a pay-per-click advertising network that lets you place adverts on your website, blog, or YouTube videos and gets paid when people click on them. The ads are generated by businesses that utilize Google's AdWords program, and you feed them into your blog or website using a unique AdSense code.

Google Analytics is a website traffic analysis tool that provides real-time statistics and analysis of user behavior on the site. Google Analytics allows website owners to analyze their visitors in order to interpret and improve the performance of their sites. Add an answer to this item

Frequently Asked Questions

Please reach us at tcrinnovation@gmail.com if you cannot find an answer to your question.

What is the difference between internship and internship program?

When a candidate is applying to a company for an Internship, the company expects in return that the candidate has the required skill set for the role, but not everyone has the right skills for the role and hence they miss the opportunity, but here in TCR Innovation we provide open opportunity for everyone to do Internship along with Training so that they acquire the right skills demanded by the Industry.

How Internship Program will benefit you?

This gives an opportunity to students who are willing to Learn, Grow and Inculcate the skill set required by the industry. Work in an environment where everyone comes with the same mindset of learning and self-growth and a doorway to a tremendous amount of opportunities.

What are the perks of being a part of TCR Innovation?

It gives you an opportunity to work with one of the best Mentors available in the domain, they give you Industrial Training so you acquire the right skills which are required for being a part of the Industry.

digital marketing

SYLLABUS

TOPICS TO BE COVERED